Lyrics Marketing is the first company to specialize solely in making the perfect match for rap, R&B, jazz and country music artists and songwriters with advertisers that have the same fan base, or would like to.
By objectively finding that perfect match, Lyrics Marketing helps develop new artists, helps established artists remain profitable/in the business, and helps brands become part of history.
Marketing through song can be more powerful than other mediums because it creates an emotional response in many generations of buyers, who repeat the lyrics over and over again, cementing a company or product name in their consciousness.
When a music artist mentions a company or product - whether it is new or established - in a song, it "
supercharges" the brand, driving up revenues as much as 80% for advertisers.
When the song is a hit, the artist immortalizes the brand, weaving it into the social fabric and making the brand part of history because the legacy of song outlives product placement in any other type of medium, such as product "appearances" in TV shows and movies, TV and radio commercials, and Internet advertising.
For music artists, whether they are new or established, this type of marketing revenue through partnership with advertisers is becoming a healthy part of their new business model that has evolved because of single-song versus whole-album purchases, and it complements other aspects of sponsorship, such as commercials.
Marketing through lyrics also creates its own type of legacy for artists because the more a song is played, the more advertising revenues it generates for the artists, incenting the artists to write and create hit songs that mention a company or product that they would endorse anyway because they believe in that company or product.
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» VIDEOS: Traditional product placement strategies that 'link' an artist to a brand:
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